KIRKLAND, WA—July, 2024— Today, MacroHealth is proud to once again be recognized by Gartner®. In the 2024 Hype Cycle™ for Healthcare Providers (July 2024) report, MacroHealth is named as a Sample Vendor in the Digital Marketplace for Healthcare technology category. Gartner® lists the benefit rating of this category as “High” and notes that the maturity of this category is still in its adolescence stage.
The 2024 Hype Cycle™ marks the fifth time that Gartner has recognized MacroHealth in research or a report. MacroHealth has previously been named in “Quick Answer: U.S. Healthcare CIOs Use Price Transparency Data to Improve Business Outcomes,” (April 2023), “Market Guide for U.S. Healthcare Payers’ Provider Network Management Applications,” (February 2023), “Market Guide for U.S. Healthcare Payers’ Provider Data Management Applications,”(February 2023), and the Gartner Hype Cycle for U.S. Healthcare Payers, 2023 (July 2023) in the Price Transparency Analytics category.
In this newest recognition, Gartner defines a digital marketplace for healthcare as, “an online catalog that enables healthcare organizations to efficiently find, test, procure, share, implement and integrate technology and clinical products and services. Within organizations, these digital marketplaces support fusion teams and sharing of technology and services. Across the ecosystem, they connect partners and provide distribution channels for vendors, technical and nontechnical teams, healthcare providers and consumers.” The report notes that, “Digital marketplaces help CIOs quickly discover, try and buy new capabilities to compose, scale and deploy applications to meet business needs, fill gaps in core systems and innovate without developing all capabilities in-house. They foster innovation by providing a trusted place for technical and nontechnical users to find easy-to-consume technology with composable architectures and to forge innovation partnerships. Marketplaces help distribute clinical services and apps to clinicians and patients.”
MacroHealth’s Intelligent Health Market as a Service (IHMaaS) solution, the MacroHealth Intelligent Exchange™ (MiX), creates a digital health marketplace that allows gives Payers a holistic view of their network solutions. The MiX platform leverages the power of a marketplace to identify optimal provider networks and health solutions partners for unique member populations, allowing Payers to design solutions that make care more affordable and accessible for their customers. After the Payer selects their preferred partners, the MiX platform seamlessly connects them, unlocking the power of real-time data and analytics across partners.
“Healthcare needs intelligent marketplaces that allow health providers, organizations and consumers to make their best, most affordable and convenient choices,” writes MacroHealth CEO and co-founder, Virgil Bretz. “An online platform with tools and data that provide real-time information will lead to a market in which supply better matches demand, prices are transparent, and equilibrium is achieved.”
MacroHealth’s mission is to make buying and selling healthcare simple and powerful, and we will continue to strive toward this goal by empowering more Payers with access to intelligent health marketplaces.
Gartner subscribers can read the full report here: Gartner, Hype Cycle for Healthcare Providers, 2024, By Andrew Meyer, Roger Benn, 10 July 2024
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About MacroHealth
Founded in 2017, MacroHealth is on a mission to modernize healthcare, making purchasing and selling healthcare services simple and powerful. Our first-of-its-kind Health Marketplace-as-a- Service (HMaaS) platform, the MacroHealth Intelligent Exchange™, leverages data science and industry standard interoperability to enable Payers and Health Market Partners to optimize and connect their unique healthcare ecosystems.