Kirkland, WA—September 05, 2023— Today, MacroHealth, the leader in Health Marketplace as a Service (HMaaS) solutions, announced its inclusion in the Gartner Hype Cycle for U.S. Healthcare Payers, 2023 (July 2023) in the Price Transparency Analytics category. This technology is in the “Innovation Trigger” stage of the Hype Cycle and is labeled as “High Benefit Rating.”
This is the fourth time in 2023 that Gartner has included MacroHealth in a research report. In April, MacroHealth was named in the Gartner® “Quick Answer: U.S. Healthcare CIOs Use Price Transparency Data to Improve Business Outcomes,” (April 2023). In February, MacroHealth was named a Representative Vendor in the Gartner “Market Guide for U.S. Healthcare Payers’ Provider Network Management Applications,”(February 2023) and in the Gartner “Market Guide for U.S. Healthcare Payers’ Provider Data Management Applications,”(February 2023).
In the Hype Cycle for U.S. Healthcare Payers, 2023, Gartner analyst Connie Salgy notes, “Healthcare IT organizations that extract the data stored in MRFs can derive and drive valuable consumer-facing healthcare insights to their business stakeholders. The insights can be used to gain a competitive advantage — and to strengthen the growth position for their healthcare organizations.”
We believe the greatest barriers to intelligent, interoperable healthcare are getting different technologies to work together; making the data accessible and usable; and selecting the best healthcare options with transparency. Payers often lack the data and analytical capabilities to design optimal healthcare purchasing solutions, and may not understand the universe of provider networks and health solutions partners that will drive down costs.
MacroHealth’s Health Marketplace as a Service (HMaaS) platform, the MacroHealth Intelligent Exchange™, allows payers to optimize and seamlessly connect to their entire ecosystem of providers, networks and health solutions partners through one integrated platform. As networks and health solutions partners compete for a payer’s business, the MacroHealth Intelligent Exchange platform delivers price transparency and meaningful analytics that help payersconfidently make optimized decisions – creating a marketplace where everybody wins.
“Payers play a central role in organizing and managing members/patients, providers, care coordination between them and staggering amounts of data. They must organize amongst 1.8 million potential sites of care, and 11 thousand provider networks, point solutions and health market partners. This isn’t easy and there is no software solution today purpose built to organize all of this data and all of these connections. That’s where MacroHealth comes in,” said Virgil Bretz, co-founder and CEO of MacroHealth. “Our mission is to make buying and selling healthcare simple and powerful. Through our HMaaS solution, we deliver a holistic view of real-time data, intelligence, and transparent pricing information to the entire healthcare ecosystem, unlocking increased performance and better outcomes.”
Gartner subscribers can read the full report here: Gartner, Hype Cycle for U.S. Healthcare Payers, 2023, By Mandi Bishop, Connie Salgy, Austynn Eubank, Published 10 July 2023
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Founded in 2017, MacroHealth is on a mission to modernize healthcare, making purchasing and selling healthcare services simple and powerful. Our first-of-its-kind Health Marketplace-as-a-Service (HMaaS) platform, the MacroHealth Intelligent ExchangeTM, leverages data science and industry standard interoperability to enable Payers and Health Market Partners to optimize and connect their unique healthcare ecosystems.