Kirkland, WA—August 20, 2024— Today, MacroHealth, the leader in Intelligent Health Market as a Service (IHMaaS) solutions, announced its inclusion in the Gartner Hype Cycle for U.S. Healthcare Payers, 2024 (July 2024) in the Price Transparency Analytics category. This technology is in the “Adolescent” stage of the Hype Cycle and is labeled as “High” Benefit Rating. This is the second consecutive year that MacroHealth has been named as a Sample Vendor in the Price Transparency Analytics category in this report.
In the Hype Cycle for U.S. Payers, 2024, Gartner analyst Connie Salgy notes, “MRFs create opportunities for healthcare organizations to orchestrate better consumer health navigation. Using them to derive insights can enhance consumer centric health navigation and improve experiences — such as providing accurate cost estimates to patients and members.”
We believe understanding and utilizing price transparency data effectively is not just a compliance requirement, it’s an opportunity for payers to enhance care quality, reduce costs, and improve satisfaction.
MacroHealth’s IHMaaS platform, the MacroHealth Intelligent Exchange™ (MiX), optimizes and connects each payer’s unique healthcare ecosystem- creating an Intelligent Health Market. As networks and health solutions partners compete for a payer’s business, the MiX platform delivers price transparency and meaningful analytics that help payers confidently make data-backed decisions and invest in solutions that optimize cost reduction, health care options and access, and deliver the highest quality care for their members.
“The pressure is high for payers to deliver transparency, better customer experiences, reduced costs, innovation – and to provide the best care, at the best price, for the best outcomes. In today’s US healthcare market, this has become increasingly challenging. That’s where MacroHealth comes in,” said Virgil Bretz, co-founder and CEO of MacroHealth. “Our IHMaaS solution provides payers with real-time data, intelligence, and transparent pricing information, enabling them to select strategic Health Market Partners and design solutions that achieve optimal levels of performance for cost, access and quality.”
Gartner subscribers can read the full report here: Gartner, Hype Cycle for U.S. Healthcare Payers, 2024, by Mandi Bishop, Austynn Eubank, Connie Salgy, July 29, 2024
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About MacroHealth
Founded in 2017, MacroHealth is on a mission to modernize healthcare, making purchasing and selling healthcare services simple and powerful. Our first-of-its-kind Health Marketplace-as-a-Service (HMaaS) platform, the MacroHealth Intelligent Exchange™, leverages data science and industry standard interoperability to enable Payers and Health Market Partners to optimize and connect their unique healthcare ecosystems.