Kirkland, WA —July 17, 2025—Today, MacroHealth, the leader in Intelligent Health Market as a Service (IHMaaS) solutions, announced its inclusion in the Gartner® Hype Cycle™ for U.S. Healthcare Payers, 2025 (June 2025) in the Provider Data Management category. This is the third consecutive year that MacroHealth has been named as a Sample Vendor in this report, having previously been named as a Sample Vendor in the Price Transparency Analytics category in the previous two years.
In the Hype Cycle for U.S. Healthcare Payers, 2025, Gartner analysts Faith Adams and Austynn Eubank note, “Payers are required to have timely, accurate provider directories and data and must adhere to various regulations, including the No Surprises Act, CMS Interoperability, and Patient Access Final Act Rule. These requirements address the need to improve the accuracy of provider directories for members within all lines of business.”
At MacroHealth, we view this mandate not as a challenge, but as a critical opportunity to drive innovation and deliver real value to payers and their members.
Our IHMaaS platform, the MacroHealth Intelligent Exchange™ (MiX), optimizes and connects each payer’s unique healthcare ecosystem, creating an Intelligent Health Market built to bridge data gaps and enable real-time decision-making. By centralizing and streamlining provider network data, MacroHealth empowers payers to meet regulatory requirements while enhancing transparency, improving member experiences, and optimizing overall network performance.
“Regulations like the No Surprises Act and the CMS Interoperability Rule are raising the bar for data accuracy and transparency in healthcare,” said Virgil Bretz, CEO of MacroHealth. “At MacroHealth, we see this as a pivotal moment to help payers modernize their provider data infrastructure. Our platform is designed to turn compliance into a competitive advantage- improving not just regulatory alignment, but also member satisfaction and network efficiency.”
Gartner subscribers can read the full report here: Gartner, Hype Cycle for U.S. Healthcare Payers, 2025 by Robert Potts, Connie Salgy, Austynn Eubank, June 16, 2025
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About MacroHealth
Trusted by leading healthcare Payers and enterprises, MacroHealth is modernizing the healthcare marketplace to measurably improve access, cost, and quality. MacroHealth’s Intelligent Health Market-as-a-Service (IHMaaS) platform leverages data science and industry standard interoperability to enable Payers and Health Market Partners to optimize and connect their unique healthcare ecosystems.